As the primaries draw to a close and the two nominees only need to be formally confirmed by their party conventions, we are understanding the meaning of David Axelrod’s prediction that this election could be similar to a very painful root canal. If confirmed, Hillary Clinton and Donald Trump will leave no means aside in achieving their goal:the throne in the Oval Office of the White House.

Like previous years the super PACs will provide money that will produce the thousands of ads and otherwise finance the two campaigns. It is not clear yet whether HRC will inherit the data base president Obama jealousy stored for the last four years, that could contain the key to the victory.

But this year, besides traditional campaign tools, candidates or protest organizers who are short on numbers can pick up the phone and call a company like Crowds on Demand, a Los Angeles-based firm that provides rental crowds for campaign rallies and protests. The company was founded in late 2012 by Adam Swart, a UCLA grad who majored in political science. While Crowds on Demand was initially geared toward corporate events and PR stunts, Swart says that soon after the company’s founding, would-be elected officials began reaching out for his services in order to give their campaigns a boost. You can read the testimony of a person who worked for Swart and wrote a fascinating insider’s report on how it’s done. It’s fascinating reading about the robotization of public life that can be bought much easier than previously.  I imagine that companies like Crowds on Demand will be used especially in swing states wherehundreds of new votes mightbe decisive for achieving victory..

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Also published on Medium.