In addition to showing you the time, Apple Watch actually understands what time means to you, Apple’s website declares about the company’s latest object of desire. “It helps you be more productive and efficient. So you get more out of every moment.” It goes on sale this month. But can Apple’s promise of saving time and a more efficient life, produce time you want and could use? Will the latest Apple gadget really change our lives? Is Apple’s notion of time like yours?

In the category NewZeit, Yonder will occasionally publish writing about matters, ideas, gadgets or anything that pretends to further revolutionize and change the way we live. Here is an essay which might help you to decide whether Apple Watch is on your time.